We’ve all heard the statistics and reports on how search engine
optimization (SEO) is a critical focus point for businesses on
the internet. Setting a perfect stage for customers to come in
and patronize your business in the form of a great website
design is not just enough to make your business successful. You
need several customer attraction points that can deliver not
only the right quantity of referrals to your business but will
also direct targeted, ready-to-buy customers to your business.
Social media may take the lead in website traffic referral for
business on the internet, but what is undeniable is that search
is still the leading source of the most targeted customers on
While this fact is known to most digital marketers, many are
unable to recommend the right steps needed to attract qualified
leads to their clients’ businesses.
This article will explore methods your business can use to make
better gains through the search engine and improve sales.
Get on Google My Business
With Google’s increasing advancement in listing businesses along relevant search
results, digital marketers and business owners are seeing
better opportunities to get listed and be showcased directly to
Google My Business offers businesses with a brick-and-mortar
presence the ability to get their business’ opening hour, phone
number and location displayed to customers in search results
and on Google Maps.
What’s more impressive is the “view office” feature that allows
potential customers to take a virtual tour of your office
without leaving Google or their seat. This will offer
businesses several benefits which include increased trust and
confidence in customers that have taken the virtual tour.
Use the instructions on Google My
Business by Google to get started on setting your business
up for the listing.
Encourage User Review
A lot of reports have shown that users who read reviews on your
website, whether the customer reviews are negative or
positive, will be highly likely to consider making a
purchase from your website. Even leading digital marketing
experts agree that using customer reviews on your website can
enhance trust and transparency in your business.
According to Marc Smith from Top 10
Digital Agencies, “The best performing businesses have
customers leave reviews on their websites so that potential
buyers understand that they are dealing with trusted entities.”
There are several ways to encourage your customers to leave a
review on your website. Being creative and open about the
process will make them feel more comfortable to share their
experience doing business with you and thus encourage others to
Take Advantage of Off-Page Optimization
Off-page SEO is an important aspect of
search optimization that businesses can take advantage of and
get increased presence on top search results. While most
businesses concentrate most of their resources on on-page
efforts, signals like links, citations, and references on other
websites are very credible ranking signals that Google
In a comprehensive list that tries to share most of Google’s ranking factors, Brian Dean places the
off-page optimizations efforts among the signals that Google’s
algorithm considers when ranking a website.
Search engines have always been a very important aspect of
digital marketing. This makes it critical for businesses to get
search engine optimization right.