Is Voice Search the Face of the Future?
The answer appears to be a resounding yes. Please note we are
speaking of the future – not now. Google’s voice search
geniuses are just shy of elevating their accuracy to the
coveted and breakthrough arena of 99% (they estimate they are
sitting at 92% after 75% in 2016). Siri, Cortana and Alexa
continue to evolve, but there are still improvements to be
made before they are the go-to online oracle.
What Is Voice Search?
Voice search enables you to speak your search queries instead
of typing them out into a search bar. 50% of teens and 40% of
adults prefer voice over typed searches. By 2020 there will
be over 200 billion daily voice searches. At the launch of
Google Assistant in May last year, they announced that one in
five queries searched using Google’s Android App in America
alone was a voice search.
Why Do We Use It?
Searching using voice commands is faster. We speak
approximately 150 words per minute, as opposed to an average
of 40 typed words per minute. It’s accessible, particularly
when driving, cooking and needing to be hands-free. The
general consensus, however, is that we find ourselves feeling
a bit awkward when using voice searches in public. Experts
expect that will dissipate when accuracy improves.
How Accurate Is Accurate?
While AI geniuses work hard to improve voice search accuracy,
most of us wait: voice searches are only 12% of online
searches. However, it’s important to understand the
significance of evolving accuracy and how it impacts you and
your business. It’s a good idea to stay up to date with
marketing experts such as: http://www.campaignlive.co.uk/article/accuracy-absolutely-key-voice….
Optimising your website for voice searches is vastly
different from SEO optimisation. Traditional keyword
optimisation has been a process driven by the written and not
the spoken word. One immediate way to navigate this challenge
on your website is by introducing a Q&A page, showcasing
the style of language we expect to hear. Overall, it’s a
great idea to check in to a local expert such as one who
specialises in SEO in Dublin (http://www.rycomarketing.ie/), as they will help
you stay ahead of the competition.
Soon we will live in a world where the majority speak their
online search queries rather than type them. Make sure this
brave new world knows how to find you.